WHY Are Rolex STARVING Supply in 2026?! | October Market Update

Is Rolex deliberately STARVING the market of supply in 2026?! In this month’s Honest Watch Dealer Market Update, Charlie takes a closer look at what’s REALLY happening in the luxury watch market and why Rolex availability continues to raise so many questions.

We discuss whether Rolex are intentionally restricting supply, why we’re seeing so many part exchanges coming through the boutique, and what this could mean for the wider pre-owned watch market.

Charlie also takes you behind the scenes at The Luxury Watch Company, showing you some of the incredible watches we’ve BOUGHT and SOLD throughout October, giving you a real insight into what customers are buying, selling and trading right now.

Are Rolex controlling supply to protect demand? Why are so many collectors choosing to part exchange their watches? And what does all this tell us about the current state of the market?

As always, we’re sharing our HONEST opinions and first-hand experiences from inside the luxury watch industry.

Let us know YOUR thoughts in the comments below! Are Rolex deliberately restricting supply, or is there more to the story?

Visit https://theluxurywatchcompany.com/ to see what we have in stock.

Check out – https://www.lwc-services.com/ – Our Luxury Watch Service and Repair company.

At the time of recording, the exchange rate was 1 GBP = 1.33 USD. Please note that exchange rates fluctuate, so the conversion may differ when you view this video. Always check current exchange rates for the most accurate conversions.

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Welcome to The Honest Watch Dealer Channel – here to educate and entertain watch lovers from every corner of the globe.

As the Founder and CEO of The Luxury Watch Company (the Norths leading independent watch company) The Honest Watch Dealer gives the real-time perspective of an active dealer.

We’re constantly interpreting and analysing the daily trends of the luxury watch market, before consolidating, then broadcasting to our loyal viewers.

“Knowledge is power” in this world and we believe that you have every right to gain inside insight and an unmatched understanding of the market you’re entering into.

Whether you’re a collector, investor, or daily wearer, we hope you enjoy our channel. Please tune in every Sunday at 7pm for our latest release.

Charlie (THWD)

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