The Luxury Watch Market continues to move — but are we finally seeing signs of a more confident market?
In this month’s Honest Watch Dealer Market Update, Charlie breaks down exactly what we’re seeing from inside the trade, looking at the watches gaining momentum, where prices are moving and what buyers and collectors need to be aware of heading into the final part of 2026.
After another positive month for the secondary market, Rolex, Patek Philippe and Audemars Piguet have all shown signs of strength — but that doesn’t mean every watch is going up. Certain models are performing very differently, and understanding what is ACTUALLY selling is more important than ever.
We take a closer look at the current Rolex market, the watches attracting attention, changing supply and demand, and where Charlie believes the market could be heading next.
As always, there’s no hype and no speculation for the sake of it — just an honest, real-time perspective from inside the luxury watch industry.
Whether you’re looking to buy, sell, invest or simply understand what’s happening in the watch market right now, this September Market Update gives you everything you need to know.
Let us know in the comments — what are YOU seeing in the watch market right now?
Visit https://theluxurywatchcompany.com/ to see what we have in stock.
Check out – https://www.lwc-services.com/ – Our Luxury Watch Service and Repair company.
At the time of recording, the exchange rate was 1 GBP = 1.33 USD. Please note that exchange rates fluctuate, so the conversion may differ when you view this video. Always check current exchange rates for the most accurate conversions.
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Welcome to The Honest Watch Dealer Channel – here to educate and entertain watch lovers from every corner of the globe.
As the Founder and CEO of The Luxury Watch Company (the Norths leading independent watch company) The Honest Watch Dealer gives the real-time perspective of an active dealer.
We’re constantly interpreting and analysing the daily trends of the luxury watch market, before consolidating, then broadcasting to our loyal viewers.
“Knowledge is power” in this world and we believe that you have every right to gain inside insight and an unmatched understanding of the market you’re entering into.
Whether you’re a collector, investor, or daily wearer, we hope you enjoy our channel. Please tune in every Sunday at 7pm for our latest release.
Charlie (THWD)
