SEMA aims to morph into automotive SXSW

As the automotive industry goes through one of its largest transformations in history, so too is the annual SEMA show. An industry trade show for vendors, resalers, and the aftermarket known for booths full of turbochargers, exhaust systems, and wild over-the-top builds, SEMA is evolving and expanding. If all goes well and SEMA president and CEO…