Fresh reports reveal that Range Rover wants to give greater importance to exclusivity and brand value than simply selling more vehicles. The brand’s strategy is aimed at attracting higher-spending customers, bespoke commissions and ultra-high-net-worth individuals. Range Rover says its long-term business case does not depend on matching the sales volumes of emerging Chinese premium SUV […]
The post Range Rover doesn’t want to sell more cars, it wants to become more valuable appeared first on The Supercar Blog.
