Earn up to 4.30% APY with Wealthfront’s high-yield cash account for a limited time: https://www.wealthfront.com/dbal.
The national average savings accounts interest rate is 0.38% as posted on FDIC.gov, as of April 20, 2026.
This experience may not be representative of other Wealthfront clients, and there is no guarantee of future performance or success. Lauren O’Haire (“Media Partner”) is not a client of Wealthfront. The Media Partner receives cash compensation from Wealthfront Brokerage for this paid endorsement placed in their video, creating a conflict of interest. More details available via the referral link. The Direct Deposit Plus Investing Program from Wealthfront Advisers LLC and Wealthfront Brokerage LLC provides eligible clients a 0.25% APY increase above the base APY on eligible Cash Account balances (up to an overall boosted rate of 4.30% for a limited time when including the 0.75% APY boost for new clients) when you direct deposit $1,000 a month, plus open, fund, and maintain an investing account. Wealthfront may change or end the program at any time and determine eligibility at its discretion. Terms and conditions apply. Full details at wealthfront.com/promo-terms.
The Cash Account, which is not a deposit account, is offered by Wealthfront Brokerage LLC (“Wealthfront Brokerage”), Member FINRA/SIPC. Wealthfront Brokerage is not a bank. The base Annual Percentage Yield (“APY”) on cash deposits as of January 30, 2026, is representative, requires no minimum, and may change at any time. The base APY reflects the weighted average of deposit balances at participating Program Banks, which are not allocated equally. Wealthfront Brokerage sweeps cash balances to Program Banks, where they earn the variable base APY.
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Investing involves risk, including the possible loss of principal. Securities investments are not bank deposits, bank-guaranteed or FDIC-insured, and may lose value. Investment management and advisory services are provided by Wealthfront Advisers LLC, an SEC-registered investment adviser.
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For several years I tried to convince myself I was running a side business flipping designer handbags. I was not running a side business. I was shopping with extra steps and calling it a strategy.
This video walks through how the “investment handbag” became one of the most successful marketing lies in modern history. We cover the origin of the “It Bag” in the 1990s, the 2008 rebrand that turned luxury into a “smart” purchase, the social media amplification through hauls and unboxings, and what the actual math looks like when you run the numbers.
Read the Substack companion piece, “The Most Expensive Lie in My Closet,” here: https://dbalemon.substack.com/p/5321635d-fb31-4c10-a0e6-ff172a7885bc?postPreview=paid&updated=2026-05-30T19%3A26%3A50.057Z&audience=everyone&free_preview=false&freemail=true
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Resources
My Stan Store is where I keep all my resources in one place:
– Shopping Addiction Workbook
– The full AI Money Coach tool
– My free step-by-step AI Money Coach guide
– Future guides + downloads as I create them
👉 Explore my Stan Store here: https://stan.store/DBALemon
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My Favorites
Dress +Rent Cardigan from the Runway @renttherunway = Get 50% Off Your First Month)
👉 https://www.renttherunway.com/shares/psoqE25aMLsjv_uJcnFL7w==?utm_source=web&utm_medium=referral_share&utm_campaign=rtr_referral_program
Things I love (but you absolutely don’t need and aren’t necessary) – https://a.co/d/06Z5kJ6U
Favorite Budgeting App @Quicken Quicken Simplifi – New Members Get 10% Off | https://quicken.sjv.io/c/5617412/861066/11856
Doola: My go-to for LLC, taxes, and bookkeeping – https://www.renttherunway.com/shares/rAbQ1mAFGiv3z1leQhJE9A==?utm_source=web&utm_medium=referral_share&utm_campaign=rtr_referral_program
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Join the List
No spam. No pressure. Just thoughtful emails on money, mindset, and why we buy what we buy, when it’s worth sharing.
👉 https://dbalemon.substack.com/?r=5qqs4l&utm_campaign=profile&utm_medium=profile-page
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Business & Contact
📧 For business inquiries: caroline@wearebv.com
Disclosure
This description may contain affiliate links. These allow you to find the items mentioned in this video at no additional cost to you. The channel may earn a small amount when you use these links, but you are in NO WAY obligated to. Thanks for supporting the channel!