Are we heading into ANOTHER Rolex bubble, or is the market simply finding its new level?
In this Honest Watch Dealer Q&A, Charlie answers your questions on the current state of the luxury watch market, from Rolex prices and availability to buying, selling and where things could be heading next.
We also hear directly from you about your experiences in the market throughout 2026 — what you’re seeing, what’s changed, and whether the current Rolex market is beginning to feel all too familiar.
Is demand genuinely returning? Are prices being pushed too far? And most importantly, should you be buying a Rolex right now?
Charlie gives his unfiltered opinion on the questions you’ve been asking.
Let us know your thoughts in the comments — are we entering another Rolex bubble?
Visit https://theluxurywatchcompany.com/ to see what we have in stock.
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At the time of recording, the exchange rate was 1 GBP = 1.33 USD. Please note that exchange rates fluctuate, so the conversion may differ when you view this video. Always check current exchange rates for the most accurate conversions.
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Welcome to The Honest Watch Dealer Channel – here to educate and entertain watch lovers from every corner of the globe.
As the Founder and CEO of The Luxury Watch Company (the Norths leading independent watch company) The Honest Watch Dealer gives the real-time perspective of an active dealer.
We’re constantly interpreting and analysing the daily trends of the luxury watch market, before consolidating, then broadcasting to our loyal viewers.
“Knowledge is power” in this world and we believe that you have every right to gain inside insight and an unmatched understanding of the market you’re entering into.
Whether you’re a collector, investor, or daily wearer, we hope you enjoy our channel. Please tune in every Sunday at 7pm for our latest release.
Charlie (THWD)
