First bespoke model in Mercedes’ Mythos series lands in 2025

Mercedes-Benz in 2022 announced a new strategy of focusing on lower-volume but higher-margin vehicles like those offered through its AMG and Maybach sub-brands. The strategy will also include the launch of a new Mythos series offering highly bespoke limited-edition cars. The first of these will arrive in 2025, Mercedes CEO Ola Källenius said…