Yep, it’s official — luxury fashion is becoming irrelevant.
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In this Alux.com video we will be answering the following questions:
What are 15 Reasons Luxury Fashion Isn’t Relevant Anymore?
Why is Luxury Fashion not Relevant Anymore?
Why has luxury fashion gone irelevant?
Luxury Fashion: No Longer Exclusive?
Why Has ‘Luxury’ Lost Its Meaning?
What future does Luxury Fashion have?
00:00 – Intro
00:24 – Luxury fashion houses aren’t alone in influencing fashion anymore.
01:33 – Fashion now moves faster now than old-school fashion houses.
02:48 – Social media and influencers put it up another gear.
03:51 – Fast fashion beat luxury brands on price.
05:02 – Celebrity brands have got in on the action too.
05:57 – High fashion has got into bed with fast fashion…
07:04 – Tastes are being formed earlier and earlier.
07:48 – Millennials and Gen-Zers care less about heritage brands than older generations did.
08:36 – Not everybody’s convinced luxury brands are worth the price tag.
09:29 – Covid’s just made things even harder for luxury brands.
10:20 – Question
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